Strategic design is more than just making things pretty.

Too many companies and founders waste time and resources on products without product/market fit, and their design efforts are limited to surface-level decoration. To be successful, products have to create value for both businesses and users.

I have over a decade of experience solving complex product challenges at the intersection of design, strategy and business.

What I can do for you

Consulting on Product Strategy

As your sparring partner, I will work with you to establish clarity and direction even in complex problem spaces. Together, we will identify the most critical challenges of your product and ideate potential solutions. In addition to my design expertise, I am well-versed in product strategy and applying business frameworks for growth and innovation.

Workshop Facilitation

Collaboration and alignment across different teams lead to better results, faster. This is why workshops are a big part of how I work with my clients. I have led workshops with diverse teams for both startups and enterprises all over Europe and the US, and I am an experienced Design Sprint facilitator (endorsed by Jake Knapp).

Product Design, Prototyping and UX Research

I have over a decade of design experience, focusing on user-friendly, beautiful and scalable interfaces that work in the real world, both on my own and as lead designer in teams. I am an expert in rapid prototyping and conducting qualitative user interviews to validate solutions and identify areas of further improvement, fast.

My Experience

I have over 10 years of experience working for clients ranging from hidden champions and Series A startups, to Silicon Valley tech companies and multinational enterprises: 


Google, Twitter, Western Digital, HP, eBay, Zalando, Idagio, Advanced Telematic Systems (acquired by HERE)


N26, American Express, Smava, Kamet Ventures (AXA), Allianz, Bank of Scotland

Media and Publishing

DFL Digital Sports, RTL, ProSieben Sat.1, Red Bull Music, Cornelsen


Audi, Daimler (Mercedes, Smart, Lab1886)

Health and Wellbeing

Oak, Humanoo, Zero, Rise

Consumer Goods and Retail

McDonald’s, Adidas, Henkel, Edeka (Bringmeister), Migros (ELSA-Mifroma)

Service and Industrial

Vodafone, Telefónica, E.ON, Tetra Pak, ALSO, Telekom

Social Enterprise

ShareTheMeal, Share Foods

Let’s work together!

I am a Product Design Director at AJ&Smart. We design products, consult on digital innovation and offer training workshops for designers, entrepreneurs and companies. If you would like to know more about our service offering or just want to chat, please get in touch.