Photography by Stefan Schulze

Tim Höfer    Product Design & Design Sprints

Purpose-driven design meets thoughtful strategy

I help companies to rapidly turn ideas and opportunities into desirable, innovative products through Design Sprints and Rapid Prototyping.

About Me

I have worked in the design industry for over 15 years, working for enterprises, companies and startups from all over the world.

I work at AJ&Smart, a product and innovation consulting firm. I work alongside an amazing team that runs Design Sprints and other design-led interventions on strategic products and digital innovation for businesses all over the world.

I work from Berlin, Germany.


2014 – Today  •  AJ&Smart

Head of Product Design

I work with companies to rapidly create and test new product concepts that are desirable to customers and viable for the business. I do this by utilizing collaborative, design-driven processes like Design Sprints, my background in human-centered design, and my expertise in rapid prototyping.

2013 – 2015  •  The Impossible Project

Art Director Digital (Freelance)

Art Direction on creative campaigns and product design for camera companion apps and Impossible's online shop to help customers make the most out of the creative possibilities of Impossible's cameras and films,

Rebranded to Polaroid in 2017

2013  •  Aperto

Senior Art Director

Led visual and interface design for clients from the finance and insurance industry and non-profit organizations, and collaborated closely with creative directors, concept developers and other designers, contributed to business development through pitch presentations, and worked with account and project management on project planning.

Acquired by IBM in 2016, merged to IBM iX in 2022

2011 – 2013  •  Razorfish

Art Director

I contributed my expertise in mobile-first design and digital concept creation to complex digital projects, including portal relaunches and product development for global brands like McDonald's Deutschland, Audi, Telefónica.

Merged to SapientRazorfish in 2016, integrated with Publicis Sapient in 2019

2009 – 2011  •  Neue Digitale / Razorfish

Art Director Mobile

Art Direction, User Experience and Interface Design for mobile-first digital products and experiences for global brands like Audi, eBay, Henkel, Kempinksi Hotels, McDonald's.