Tim Höfer. Product Designer and Design Sprint Expert

Through Design Sprints and Rapid Prototyping I help companies turn ideas and opportunities into desirable, innovative products.

Photography by Stefan Schulze

ABOUT ME

I am a designer with over 15 years of experience. My main focus is the design of digital products. As a designer, I am reconciling a product’s desirability for users with the objectives of the business, technical feasibility, and aesthetics.

My experience has taught me that both best laid plans and ideas tend to collapse once they get in contact with the messy reality. This is why I prefer to work quickly and iteratively, and test ideas with users as fast as possible.

I work from Berlin, Germany for companies from all over the world, in particular from the U.S. and Europe.

EXPERIENCE

From 2014 — Head of Product Design, AJ&Smart

I apply collaborative, design-driven processes like Design Sprints, my background in human-centered design, and my expertise in rapid prototyping to help companies define, create, and test new product concepts that are desirable to customers and viable for the business.

Clients: AB InBev, Audi, AutoNation, American Express, Cerbos, Gucci, Pro7Sat1, Western Digital, Zero and others.

2013–2015 — Freelance Design & Art Direction

Vodafone — Interface Design for customer self-care applications.

Commsult AG — UX/UI design for new, user-friendly digital B2B products.

The Impossible Project — Art direction and product design for camera companion apps and online shop to help customers make the most out of the creative possibilities of Impossible's cameras and films.

2013 — Senior Art Director, Aperto

Design lead for clients from the finance and non-profit sector. My responsibilites included team management and project planning.

2011–2013 — Art Director, Razorfish

Concept development and design for complex digital projects, including portal relaunches and product development.

Clients: McDonald's Deutschland, Audi, Telefónica

2009–2011 — Art Director Mobile, Neue Digitale / Razorfish

Concept development and design for mobile websites and native apps.

Clients: Audi, eBay, Henkel, Kempinksi Hotels, McDonald's Deutschland and others.