Strategic design is more than just making things pretty.

I am a Berlin-based designer. I solve complex problems through user-centric design, business understanding, and Design Sprints.

Many companies limit their design efforts to surface-level decoration and branding, while their product strategy is inward-looking, subjective to seemingly random decisions, and unclear what problems they solve for customers.

Budgets, resources, and countless hours of work are wasted on products that are doomed to fail because they lack a clear value proposition and product/market fit.

That’s why strategic design is important. Rather than “putting lipstick on a pig”, and just decorating a failing product, strategic design is involved right from the beginning: By shaping — and validating! — a clear and compelling value proposition to customers, and finding solutions to complex product and business challenges.

In short, strategic design is a value multiplier, not a cost factor or a nice-to-have.

I help teams and companies build better products for users and businesses.

Strategic Design Consulting

When teams are not aligned on objectives and priorities, a lot of their efforts go to waste. But with the right focus, even small teams with limited resources can have a big impact.

I can help to find clarity and direction, even in complex and messy problem spaces. Whether it’s defining your company’s purpose, shaping your product’s USP for its customers, or finding practical solutions to product challenges: Together, we assess and prioritize the most critical areas to work on and create a battle plan with solutions and initiatives.

I don’t leave you and your team with an unhelpful, buzzword-filled “vision deck”, but with clear, practical, and actionable outcomes.

Tim Hoefer running a Product Design Workshop with German energy company
Product Design workshop

Design Sprints

Design Sprints are short-cycle, hypothesis-driven processes to rapidly test ideas, solve challenges, reduce risk and time-to-market, and validate product/market fit.

I am an experienced Design Sprint facilitator and have facilitated Sprints for clients all over the world, both on location and remotely. I have worked closely with Jake Knapp, author of Sprint and originator of the Design Sprint process at Google Ventures.

I’ve worked closely with Tim. He’s an outstanding designer and excellent Design Sprint leader. Great product and business sense, great insights, and a wide range of design skills across visual, interaction, and prototyping.

Jake Knapp, author of “Sprint”
Tim Hoefer running a Design Sprint Workshop with a startup's product team
Running a Design Sprint workshop

Product Design

I have over ten years of experience in designing digital products and services for consumers and businesses that are user-friendly, scalable, and beautiful.

I am also an expert in rapid prototyping. A prototype can turn an abstract idea into a tangible form. This allows you to get feedback from the target audience in a few days instead of months, without spending time and resources on implementing untested solutions. Prototypes are also a great way to pitch ideas to investors or internal stakeholders and align your product team.

Tim Hoefer creates an interactive prototype for a mobile app.
Creating an interactive prototype
Tim Hoefer conducting a user interview by showing a prototype to a user tester
Conducting a user interview

Would you like to know more?

I have over ten years of experience in the design industry and, as a result, a track record of successful projects for a variety of clients. From multinational enterprises like American Express and Daimler, tech companies like Google and Twitter, to startups like Zero and N26. Whatever challenge you are facing, I am happy to have a chat.

I am a Product Design Director at AJ&Smart. We design award-winning products, consult on digital innovation and also offer training workshops for designers, entrepreneurs and companies.

If you would like to know more about our service offering or just want to chat, please get in touch.