Photography by Stefan Schulze

Through Design Sprints and Rapid Prototyping I help companies turn ideas and opportunities into desirable, innovative products.

About Me

I am a designer with over 15 years of experience. My main focus is the design of digital products. As a designer, I am reconciling a product’s desirability for users with the objectives of the business, technical feasibility, and aestethics.

My experience has taught me that both best laid plans and ideas tend to collapse once they get in contact with the messy reality. This is why I prefer to work quickly and iteratively, and test ideas with users as fast as possible.

I work from Berlin, Germany for companies from all over the world, in particular from the U.S. and Europe.


2014 – Today  •  AJ&Smart

Head of Product Design

I apply collaborative, design-driven processes like Design Sprints, my background in human-centered design, and my expertise in rapid prototyping to help companies define, create, and test new product concepts that are desirable to customers and viable for the business.

2013 – 2015  •  The Impossible Project (Rebranded to Polaroid in 2017)

Art Director Digital (Freelance)

Art direction and product design for camera companion apps and online shop to help customers make the most out of the creative possibilities of Impossible's cameras and films.

2013  •  Aperto (Acquired by IBM in 2016, merged to IBM iX in 2022)

Senior Art Director

Design lead for clients from the finance and non-profit sector. My responsibilites included team management and project planning.

2011 – 2013  •  Razorfish (Merged to SapientRazorfish in 2016, integrated with Publicis Sapient in 2019)

Art Director

Design and digital concept creation for complex digital projects, including portal relaunches and product development for brands like McDonald's Deutschland, Audi, Telefónica.

2009 – 2011  •  Neue Digitale / Razorfish (Rebranded to Razorfish in 2011)

Art Director Mobile

Concept development and design for mobile websites and native apps for brands like Audi, eBay, Henkel, Kempinksi Hotels, McDonald's.


© Tim Höfer 2024