Problem-solving, through design.
I apply strategic, hypothesis-driven design to solve product and business challenges.
I help companies to make important product decisions and design responses to complex challenges – so they can focus their effort on where it has the biggest value for business and customers.
The Design Sprint is a hypothesis-driven process to rapidly test ideas and solve challenges. It validates product/market fit, de-risks product development, and reduces time-to-market.
It allows you to get feedback from your target audience in a few days instead of months, without spending time, resources, and effort on untested solutions.
I am an experienced Design Sprint facilitator and have lead Sprints for some of the world’s biggest companies (Google, Twitter, HP, American Express, and many more).
Jake Knapp, the author of Sprint and originator of the Design Sprint process at Google Ventures in Silicon Valley, had this to say about me:
When you are dealing with complex challenges, it’s hard to decide on a starting point. Each approach comes with an opportunity cost and unknown trade-offs.
This can be paralyzing, and it can be tempting to defer decisions. Or to sacrifice clarity in favor of a compromise (which nobody will be happy with), or to do too many things at once, but none really well.
You don’t have to let this happen to your business. I help teams to get unstuck, make coherent decisions, discover opportunities, and find ways to overcome obstacles. You will gain the clarity and focus that you need to start moving in the right direction.
Together, we analyze your situation. We prioritize the most critical challenges and create an action-oriented, practical battle plan of experiments that enable you to learn quickly, gain clarity, and save time and resources.
Design is a value multiplier, not a nice to have.
I am the Design Director of AJ&Smart. We design award-winning products, consult businesses on product strategy and digital innovation, and offer training to entrepreneurs, designers, and companies.
I have over ten years of experience in the design industry. Among my clients are multinational enterprises like American Express and Daimler, tech companies like Google and Twitter, and startups like Zero and N26.
What challenges are you are facing? I am happy to have a chat.