I turn ideas and requirements into well-designed, useful digital products.
About me
I am a freelance product designer with over 15 years of experience. My main focus is the design of digital products. As a designer, I reconcile a product’s desirability for users with the objectives of the business, technical feasibility, and aesthetics.
My experience has taught me that even the best-laid plans and ideas tend to collapse once they come into contact with messy reality. This is why I prefer to work quickly and iteratively, and test ideas with users as fast as possible.
I work from Berlin, Germany, for companies from all over the world, in particular from the U.S. and Europe.
Experience
From 2026 — Freelance Product Design
Independent product designer working with companies and agencies on the strategy, design, and prototyping of digital products. Focus on early-stage product direction, AI-enabled products, and translating technical capabilities into usable, market-ready solutions.
2014–2026 — Head of Product Design, AJ&Smart
I held several design roles at AJ&Smart, most recently Head of Product Design. I applied collaborative, design-driven processes like Design Sprints, my background in human-centered design, and my expertise in rapid prototyping to help companies define, create, and test new product concepts that are desirable to customers and viable for the business.
Clients: AB InBev, Audi, AutoNation, American Express, Cerbos, Gucci, Pro7Sat1, Western Digital, Zero and others.
2013–2017 — Freelance Design & Art Direction
Vodafone — Interface Design for customer self-care applications.
Commsult AG — UX/UI design for new, user-friendly digital B2B products.
The Impossible Project — Art direction and product design for camera companion apps and an online shop to help customers make the most out of the creative possibilities of Impossible's cameras and films.
2013 — Senior Art Director, Aperto
Design lead for clients from the finance and non-profit sectors. My responsibilities included team management and project planning.
2011–2013 — Art Director, Razorfish
Concept development and design for complex digital projects, including portal relaunches and product development.
Clients: McDonald's Deutschland, Audi, Telefónica
2009–2011 — Art Director Mobile, Neue Digitale / Razorfish
Concept development for mobile websites and native apps.
Clients: Audi, eBay, Henkel, Kempinski Hotels, McDonald's Deutschland and others.
