Writing

Design Sprints: How they reduce risk, cut through inertia, and help establish a stronger focus on customers

A lot of people I've encountered stumble over the term "Design Sprint" at first, so let me get it out of the way right at the start: Design Sprints are not just for designers. …
February 13, 2025
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7 min read

The Top 10 Misconceptions about Design Sprints

If you work in tech, product management or design, it’s very likely that you heard the term “Design Sprint“ at least once. I wanted to address some of the most common misconceptions people have about Design Sprints.
November 2, 2017
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11 min read

Building a High-Fidelity Prototype in One Day

We create high-fidelity prototypes every week. Here is how we do it and get home on time! I am a Product Designer at AJ&Smart, a Design and Innovation Consultancy that has run Design Sprints (created …
July 24, 2017
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10 min read

Design Sprint Storyboarding, 2.0!

Hacking GV’s Design Sprint storyboarding to get results faster, with less stress.
January 21, 2017
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5 min read

What All Trend Reports Get Wrong

Excitedly chasing trends is gimmickry, not a viable product strategy. Creative technologists need to stop leading their clients astray.
December 31, 2016
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3 min read

OVERLOAD! Your Attention Is Being Sold Wholesale

How the digital economy sets bad incentives for publishers and media, and why it is a threat for our mental well-being.
July 23, 2016
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7 min read

Wearables Are Experiencing Their 90’s VR Moment

Will wearables find a way into our lives, or remain a toy for geeks and tech addicts?
February 22, 2016
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4 min read

News, From Noise to Purpose

News and media find themselves in a race to the bottom as social media platforms and Google turn journalism into commodified pieces of content. Are newsreaders a way out?
February 13, 2016
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4 min read

Are We Hitting “Peak Design”?

As patterns and design systems mature, and white label UI kits and website builders become ubiquitous, what does that mean for designers?
January 9, 2016
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5 min read

Human Curation in the Age of Streaming

What place do humans — and taste — have in a world where algorithms tell you what to watch or listen to?
December 2, 2015
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3 min read
TIM HÖFER

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